Minjeong Kim is an Associate Professor in Merchandising, focusing on consumer behavior, visual and digital merchandising, and design thinking. She teaches courses in design thinking in an omnichannel context (aka. Omnichannel innovation lab) and visual analysis of retail environments from a consumer perspective. As an educator she encourages students to be creative thinkers and life-long, self-motivated learners. With a major grant from the National Research Foundation of South Korea, her current consumer research project aims to develop an innovative consumer decision-making model in an omnichannel retailing context through employing qualitative, quantitative and fMRI approaches. As one of founding members of GoWE (Global Women Empowerment), her new research project explores ways to empower local women and girls in developing and underdeveloped countries via innovative curriculum development and delivery. Before returning to academia to pursue her Ph.D. degree, she has worked in the global fashion industry as a technical designer at Express, Inc.