Sharron Lennon

Sharron Lennon

Professor, Apparel Merchandising

  • (812) 855-8545
  • Kirkwood Hall 117
  • Office Hours
    By Appointment Only


  • Ph.D., Consumer Sciences and Retailing, Purdue University, 1982
  • M.A., Mathematics, Miami University, 1971
  • B.A., Mathematics, St. Joseph’s College, 1969


Dr. Lennon is a Professor in the Merchandising program, teaching consumer behavior and behavioral aspects of dress. She also teaches international consumers and retailers and a graduate course in research methods. As an internationally-recognized scholar, she has been extremely prolific, publishing dozens of refereed articles and book chapters in venues related to merchandising, retailing, marketing, and consumer behavior. Her current research focuses on consumer misbehavior and online shopping; she also recently co-authored a new textbook, Social Psychology of Dress. From 2007 to 2012 she served as Editor of the Clothing and Textiles Research Journal. Her numerous awards include an endowed position at the University of Delaware (2006-2013), ITAA Distinguished Scholar (2008), Distinguished Lecturer (2002), and Fellow (1996), and the Outstanding Research Paper Award from the Educators for Socially Responsible Business (2010). Before coming to IU, she was a long-time faculty member at The Ohio State University and University of Delaware.