Preparing the next generation of merchandising professionals to innovate and lead.
You do not have to choose between your creative side and your analytical mind—here, you develop both.
Do you love following fashion trends but also get excited about reading market data? Are you drawn to design but want to understand the business strategy behind bringing products to market? Or do you have a passion for sustainability and want to influence how products are made and sold globally?
In IU's Merchandising program, these are not competing interests—they are complementary strengths. Eskenazi Merchandising is the intersection where creative vision meets strategic thinking and business strategy, where data informs business decisions, and where your ideas can shape how consumers experience products.
From the first day of classes, you will develop the rare combination of creative thinking and data-driven decision-making that sets you apart. You will learn to see beyond products to understand the complex systems that bring them to life—supply chains that span continents, consumer behaviors that drive decisions, and digital platforms that reshape retail. Whether you are drawn to the strategic challenge of retail buying, the creative problem-solving of product development, or the innovation driving digital merchandising, you'll graduate with the adaptability and expertise employers demand.
Rooted in the liberal arts, Eskenazi Merchandising is human-centered. We cultivate creative and analytical thinking, embrace adaptability, drive innovation, shape culture, foster leadership, and prepare career-ready graduates for an evolving world.
